72 dpi believes that brilliant ideas are only possible with sound strategy and the knowledge that the environment and the technology are constantly changing. The notion that ideas are generated for 'Channels' is outdated. It is replaced by a landscape of millions of 'Intersections' where users can be found interfacing with technology (and media). We believe these Intersections form the basis of where brands can connect with their consumers and are the focus of how we apply our efforts, striving to make businesses more successful.
We are frequently engaged by our clients to create or support brand led long-term planning and digital roadmap development; financial modeling and business case definition for digital initiatives; digitally-driven product/service innovation; multi-channel experience strategy; new market entry and brand launches; and process design for digital excellence.
We leverage the full breadth of our digital capabilities - from brand planning and communications, to technology systems integration - to develop unique strategic insight and actionable recommendations. Our ultimate objective is to help clients unlock new drivers of growth and competitive advantage.